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Independent market research about business globalization -- best practices, technology, and translation services

Whether your company is globalizing a website, localizing a product to international requirements, or translating documents, our research and consulting can help. We focus our decades of experience in practical business globalization on the organizational structures, business process, language services, and software to get the job done.

Common Sense Advisory helps Global 2000 companies operationalize, benchmark, optimize, and innovate industry best practices in translation, localization, internationalization, and globalization.

Latest Research

For Members Only
Hospital Spending on Interpreting Services:

In our recent sizing exercise for the interpretation services market, we surveyed organizations in many commercial and governmental sectors (see "Telephone Interpreting: The Demand Side," Jun08). We found that a significant portion of the total interpreting market originates in healthcare, including roughly one third of all telephone-based services. In the course of analyzing responses from dozens of hospitals located in the United States, we noted some interesting trends related to interpreter services spending. Members Only

For Members Only
Telephone Interpretation: The Demand Side:

This report on buying telephone interpreting includes an overview of market demand and a discussion of the major categories of buyers. The publication describes how customers buy over-the-phone interpretation. The report also includes suggestions for buyers on procuring telephone interpreting services. More...

For Members Only
Banishing Back Translations:

Back translations are sometimes touted as a way for customers to "test" the quality of a translation service, but they give little insight into the capabilities of language service providers (LSPs). Here, we explain why globalization service buyers (GSBs) should agree to banish back translations - for good, and for their own good.
Members Only

For Members Only
Evolution and Revolution in Translation Management:

This report examines the ERP-like factors driving the translation management systems (TMS) sector, outlines buyer types, projects market size and growth, and details the assessment criteria for such systems. Common Sense Advisory will use these criteria to assess product offerings in an upcoming report. This report describes how corporate, government, and language service provider requirements for TMS differ.
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Open Access
Ranking of Top 25 Translation Companies:

Here we list the top 25 firms worldwide that provide language services -- translation, localization, over-the-phone interpretation, among them. More...

 

Global Watchtower

8 July 2008

Three Italians, Four Politicians, and Why GALA Shouldn’t Hire an Executive Director.

by: Renato S. Beninatto
Two weeks ago, we participated in the 7th Federcentri Conference in Rome. Mirko Silvestrini and Cesare Zanni brought together several organizations that work within Italy’s language industry: Associazione Italiana Traduttori e Interpreti (AITI), Associazione nazionale italiana traduttori e interpreti (ANITI), Associazione Nazionale Interpreti di Conferenza Professionisti (Assointerpreti), L10N Team, and others. Luigi Muzii of L10N Team summarized [...]
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7 July 2008

The Right to Vote - In Many Languages

by: Nataly Kelly
General elections are fast approaching in the United States. There are plenty of implications for the language services industry who operate or do business in Uncle Sam’s backyard, which — unlike most countries throughout the world — claims no official language. Section 203 of the federal Voting Rights Act requires that bilingual ballots, bilingual voter registration [...]
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7 July 2008

Presidential Candidates Court the Multilingual Vote

by: Nataly Kelly
While campaigning in South Carolina this April, Hillary Clinton commented, “I think America is ready for a multilingual president.” We would applaud this statement, except for one key fact.  It comes just a couple of centuries too late. After all, multilingualism among U.S. commanders-in-chief is a time-honored American tradition. The first vice president and second person [...]
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1 July 2008

Cisco Convenes LSPs for Insight into Globalization Strategy

by: Donald A. DePalma
While Wim Elfrink makes headlines as Cisco’s chief globalization officer and developing human capital around the globe, Brian Shorey and his team have the more mundane task of globalizing the company’s internal systems. Last week, Cisco held a vendor-palooza to which program manager Richard Faubert invited language service provider partners (and us) to learn about [...]
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Recent News

żSe Habla Espańol?
as seen in Internet Retailer

30 May 2008

Hispanics represent the fastest-growing group in the U.S. More...

"Telephone Interpreting - CPD Programme"
as seen in ITIA Bulletin

30 May 2008

The Irish Translators' and Interpreters' Association Bulleti More...

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Press Releases

19 June 2008

Global Market for Outsourced Interpreting Services Hit US$2.5 Billion in 2007, New Common Sense Advisory Research Report Reveals

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19 June 2008

Common Sense Advisory Releases Ranking of Top 15 Telephone Interpreting Providers Worldwide

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2 June 2008

Common Sense Advisory Releases Ranking of Top 25 Translation, Localization, and Interpreting Providers

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Upcoming Events

XVIII FIT World Congress

Shanghai, China

4 August 2008 to 5 August 2008

Vendor Management Seminar


Santiago, Chile

25 September 2008 to 26 September 2008

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