Workshop: Mastering Web Globalization

Click here to register now

The top U.S. web properties attract more traffic from people outside the U.S. than from within. Marketing executives oversee dozens or hundreds of web properties, each with competing demands for brand consistency and local flavor. How are you dealing with this?

Topics covered:

• Global information architecture
• Global branding: uniform, articulated, or localized?
• Governance: centralized vs. decentralized
• Deployment: autonomous, coordinated, or unified?
• Content acquisition and translation: in-sourcing vs. outsourcing
• Web content management: GCMS or CMS + TMS?
• Translation technology, an introduction

Benefits

This workshop provides short, highly targeted strategic information to help you and your colleagues understand the concepts, components, challenges, and solutions for globalization and localization required for success in either international or domestic multicultural markets. The result is improved operational efficiency of your multilingual sites.

Attendees will:

• Receive a rapid but solid, practical overview of the challenges, opportunities, trends, and business drivers involved in developing and deploying a global business strategy that leads with the internet but reaches deep into the rest of the business.
• Gain a deep understanding of the people, process and technology implications of globalization and localization.
• Learn to identify and prioritize global and domestic multicultural market opportunities.

This workshop is held on the same day as the Trends in Translation Technology workshop.

Contact us for more information.

Location	London, UK Regus, Chiswick Park Building 3, Chiswick Park 566 Chiswick High Road Chiswick London, W4 5YA
Date	4 September 2007 9:00 a.m. to 12:00 p.m.
Fees	The fee for attending the sales workshop is $299.00 for Common Sense Advisory members. Non-members pay $369.00. Click here to go to the order page. Prices on the order page are in U.S. dollars. The actual amounts will be in U.S. dollars and will be converted into your currency by your credit card issuer.
Fine Print	This fee includes course materials and coffee breaks. The workshop will be conducted in English.
Cannot make it this time?	Let us know where you would like to see a workshop in the future or if you would like to be notified of our next one.